Gaia – A rug that grounds your space with natural beauty

Crafted from natural jute and handwoven in a generous loop weave, Gaia brings quiet strength and grounding element to any room.

Its richly textured surface offers a smooth, tactile feel underfoot while maintaining a warm, minimalist aesthetic. Subtle tonal variations in the fibres celebrate the raw beauty of the material, adding depth and dimension without overwhelming the space.

Handwoven by skilled artisans in India and certified by Care & Fair, Gaia helps support fair wages, education, and a better future—bringing craftsmanship with purpose into your home.

This rug is perfect if you:

✓ Love organic texture with a modern, understated feel
✓ Want a durable, natural foundation for everyday living
✓ Value craftsmanship that gives back to artisan communities

Why You’ll Love It:

✓ Richly textured loop weave with a sculptural finish
✓ Durable, renewable natural jute
✓ Soft underfoot while hardwearing enough for everyday spaces
✓ Handcrafted using traditional techniques
✓ Approximate 10mm pile height for a structured, natural feel

Choose a rug that brings grounded warmth and meaningful craftsmanship into your home.

• Natural Fibre Rugs will Shed for the First 6 Months
  All natural fibre wool rugs will shed and produce fluff for the first 6 months. Inferior quality wool rugs tend to shed for much longer, and far worse than premium New Zealand Wool (as the climate of New Zealand naturally produces wool with high lanolin, which makes it resistant to snapping and breaking). Shedding is a result of the making process and is not a fault, it's a standard characteristic of wool rugs.  This will reduce month on month with regular vacuuming (on the lowest setting (without bristles or combs) — usually settling completely within a year.  Initial shedding is a result of loose fibres that remain in the rug from the making process. If this natural process is something you can't tolerate, a polypropylene/polyester rug may be more suitable for you, despite the impact on the planet. 
  

• Handmade Natural Fibre Rugs will Sprout
  Tufts/sprouts are perfectly normal, especially where the end of the yarn pops up from being tucked under the weave. Simply push these tufts back in using a blunt instrument. Handmade natural fibre rugs — whether woven or braided — will naturally have imperfections and inconsistencies. These unique variations are one element of the beauty handweaved into each rug. 

• How to Deal with Pilling
  Pilling can occur due to moving furniture, traffic, vacuuming on high settings, or other mechanical agitation. Simply carefully trim with scissors.

• Vacuum Regularly
  To remove dust and dirt, regular light vacuuming is recommended with your vacuum on the lowest setting (without bristles or combs). We suggest avoiding powerful vacuum settings or power heads — as stiff bristles and strong suction can damage the pile. For everyday cleaning of jute runners and doormats, a simple shake outside will remove excess dust, dirt and fluff.

• How to Fix Rug Not Lying Flat 
  Buckling/creasing/not lying flat is common when you first unroll your rug. The best way to speed up the rug relaxing flat is to reverse-roll / back-roll the rug and apply pressure at the same time on the area where the rug is creased / folded. Leave it back-rolled for a few hours or overnight to give the rug some time for its tension to relax. Then, lay it out again and see how well it worked. If needed, redo your reverse roll and repeat. If the above does not work, try lying the rug out in the sun for a couple of hours to warm up and loosen the fibres to help it flatten.
• Rotate your Rug
  Try to rotate your rug every 6-12 months to ensure even wear.
• Clean Spills via Blotting & Spot Clean Immediately
  The prompt removal of stains/soil marks is necessary to maintain your rug's appearance. If stains are not dealt with immediately they may become permanent and even a professional cleaner may be unable to help. Spills should be cleaned immediately. Never rub a spill, instead blot any liquids with a dry absorbent white cloth or white paper towel. Some stains may be cleaned with a mild detergent and lukewarm water. If the stain cannot be removed, like a paint, nail polish, shoe polish, seek specialist advice. Do not machine wash rugs.
  For further protection of your new rug we recommend purchasing MicroSeal Protection. You can learn more about MircoSeal and purchase it here: https://rugsforgood.com.au/products/microseal-rug-protection
• Sunlight & Fading:
  Placing rugs in direct and continuous sunlight will cause them to fade. It is best to avoid placing a rug in direct sunlight if possible, and to regularly rotate your rug if sunlight is falling on one area of the rug. Fading will happen slowly over time, and this bleaching effect will permanently damage your rug. It occurs more obviously with darker coloured rugs.
• Furniture Markings
  Be aware that some heavy furniture can mark and flatten the pile in rugs, causing irreversible damage. Some heavy or sharp edged furniture pieces, or constant moving of furniture, can pull the rug out of shape so it appears less square.
• Get Your Rug Cleaned Professionally Every Year
  Try to have your rugs professionally cleaned at least once every 12 months via a professional carpet/rug cleaner. Professional cleaning should be carried out only by a reputable company, and they should avoid using any shampoos or cleaners with a spirit base.

Manufacturing Variations / Characteristics of Handmade Wool Rugs
Our rugs are individually hand woven and as such are subject to the following manufacturing variations, which are not considered faults or defects:

• Size
  Being a handmade article, the size can vary by approximately 3% from the exact size ordered.
• Colour
  Our products are made from natural and hand dyed fibres. Every effort is made to ensure there is minimal colour variation however some variation can be expected between dye lots.
• Design & Construction
  Minor variations may be evident in the design and construction, including line or weave thickness, which is due to the fact that the product is a handmade item.
• Shading
  Shading may occur due to changes in pile and weave direction. Areas of the rug may appear to have changed colour where the pile is facing a different direction. This is a natural effect in the rug and cannot be prevented.
• Fading
  Placing rugs in direct and continuous sunlight will cause them to fade. Dark coloured products will fade more obviously in natural light or sunlight. Some colour may transfer on light coloured surfaces. Rotate your rug to minimize damage caused by natural light.
• Shedding
  Natural fibre rugs will shed and produce fluff for the first 6 months. Inferior quality wool rugs tend to shed for much longer, and far worse than premium New Zealand Wool (as the climate of New Zealand naturally produces wool with high lanolin, which makes it resistant to snapping and breaking). Shedding is a result of the making process and is not a fault, it's a standard characteristic of wool rugs.  This will reduce month on month with regular vacuuming (on the lowest setting (without bristles or combs) — usually settling completely within a year.  

We provide free shipping across Australia* (excluding very rural and remote areas and some postcodes in WA)

*If you are in a rural and/or remote area, a small extra charge for shipping your rug may apply and you will be contacted prior to dispatch if this applies to your postcode. You may choose to accept the small fee or opt for a full refund. Please feel free to contact us via the Chat box or email hello@rugsforgood.com.au if you are concerned this may apply to your address.

Delivery times vary depending on your location, however the below timings are a rough guide: 

Rugs (excluding Runners and Doormats)

• Rugs are shipped via courier (Hunter Express)
• We cannot ship rugs to P.O. Boxes or via Parcel Collect
• Please allow roughly 1-3 weeks for your rug to arrive
• Rugs are dispatched within 3-5 business days from your purchase date (except for pre-orders)
• If there is no one home to sign for your delivery, a card will be left for you to arrange re-delivery (no costs apply for re-delivery)
• If you have requested an 'Authority to Leave' (ATL), the rug/s will be left at your home or business in a safe place if you are not home to sign for the delivery.
• We recommend against requesting ATL, as Rugs For Good will not be liable for any lost or stolen goods with an ATL
  

Runner Rugs and Doormats:

• Doormats and Runner Rugs are shipped via Australia Post
• Please allow roughly 5-7 business days for your items to arrive
• Doormats and Runners are dispatched within 1-2 business days from your purchase date (except for pre-orders)