Can I use a natural rug in high-traffic areas?

Handwoven from strong natural fibres, natural rugs are resilient to wear and tear. They are a great option for high-traffic areas and busy households. Jute rugs are tightly-woven from coarse, robust fibres. Wool rugs are resilient with fibres that naturally bounce back.

Do natural floor rugs keep their shape?

Natural rugs have exceptional texture retention. Their high durability helps them keep their structure and shape. Wool fibres are spring shaped, making them harder to grind down. This means wool rugs maintain their pristine appearance far longer than synthetic rugs.

What colour natural rugs work best in small spaces?

Make your room feel airy and spacious with a light-coloured rug. Neutral tones like warm creams and soft greys will bounce light around the room, stopping it from feeling cramped or compact. All have an organic feel and subtle radiance.

Are natural rugs safe for children and pets?

Absolutely! Natural fibres, like wool and jute, are safe for children and pets. They're non-toxic and hypoallergenic. Wool rugs naturally repel dirt and liquids, so you won't have to worry as much about stains or mould. Jute rugs are robust. They can handle the pitter-patter of tiny feet and the playful scamper of paws.

How do I deal with my rug shedding?

You can conquer rug shedding by:

• Vacuuming weekly.
• Gently brushing before vacuuming to loosen fibres.
• Airing out your rug regularly.

Be patient — shedding usually decreases over time. For persistent shedding, consider professional cleaning.

Jute Rugs

Made from the jute plant, which produces golden and silky fibres, natural jute rugs are known for their earthy feel. They add rich texture to a space and are versatile enough to blend with a variety of interior styles. Jute rugs are among the most eco-friendly rug options as they are hand-woven from natural plant fibres. Their relatively low cost makes them a great budget-friendly option for those not wanting to break the bank on a natural fibre rug. But, the material does not like getting damp, so a jute rug might not be the best choice for a bathroom!

Wool Rugs

Super soft and incredibly long-lasting, wool is the crème de la crème of natural rugs. They are flame retardant and stain resistant, with durability that can see you wool rug lasting decades. Alongside a remarkable ability to absorb moisture and excellent insulation properties, they are finished to perfection with much love and care. A beautiful addition to your home that provides a luxurious feel underfoot — what more could you ask for?

The Perfect Blend

And if you can't decide, why not choose both? Wool and jute blend rugs are soft yet hard-wearing. From coastal to contemporary homes, their adaptability makes them perfect for a range of design styles. Our collection also features other natural fibres, from a cotton rug fringe to high-quality linen and New Zealand wool masterpiece. All our rugs will add texture and elegance to your space.

Eco-friendly and sustainable

Make an environmentally conscious choice by buying a natural new rug. 100% jute and wool rugs are completely biodegradable and recyclable. We prioritise ethical and sustainable practices. All our rugs are GoodWeave certified.

Long lifespan

Natural fibre rugs last longer than synthetics. Their durability means they can last for years or even decades. They are the smarter investment long-term.

Timeless beauty

Natural colours and relaxing vibes will always be a huge win for homeowners. Therefore, natural rugs will never go out of style. Fabulous in homes of all shapes and sizes, a natural rug can complete a snuggly living room or tie together a modern, open-plan space. With a great range of shades, designs and patterns to choose from, natural fibre rugs will be the subtle touch of charm you've been looking for.

Soothing ambience

The inherent warmth of natural rugs can transform a room. The organic textures and earthy hues work together to create an atmosphere of calm and comfort. And they actually keep your house warmer! Rugs add a thick insulating layer to your floors, helping to retain heat and keep you cosy.