"This rug is utterly divine. So soft underfoot and I love supporting the cause"
Emily, M. Brisbane
Sedona New Zealand Wool Rug in Chalk
- Unit price
- /per
Feel good about
Free Shipping & Returns
Child Labour Free
Over 10k Happy Customers
Complimentary Styling Advice BOOK NOW

Free shipping & Returns
Need Help Contact us
Total Grip Anti-Slip Underlay for Wooden/Hard Floors
from $125.00
- Unit price
- /per
Total Grip Rug Underlay for Carpet Floors
from $105.00
- Unit price
- /per
Adding product to your cart
Introducing Sedona from our Southwest collection. This natural beauty has been meticulously handwoven out of premium New Zealand wool creating a textural bouclé effect. The bouclé weave provides an organic tactile experience while showcasing a harmonious blend of chalk white tones that will complement any interior style.
Perfectly suited for spaces seeking understated elegance and serenity. Sedona adds a soft, organic feel underfoot that will create warmth in any space. Each thread speaks of artistry and dedication to quality, ensuring both beauty and durability in every step.
Transform your space with Sedona, where beauty meets conscience, making every step a statement of style and support for a better world.
Ethically and fairly made with GoodWeave International certification. This collection is of the highest ethical standard in the rug industry.
Also available in Pearl, Sepia, and Mocha.
Features:
- 100% Un-Dyed New Zealand Wool Pile
- 100% Natural Cotton Warp & Weft
- GoodWeave Certified
- Ethically Made
- Made in India
- Hand Woven
- 10mm Pile Height
We provide free shipping for all items Australia wide.*
Shipping costs for international customers is calculated at the checkout.
Please allow between 1- 3 weeks for rug deliveries. Your order will be packaged and on its way to you within 3-5 business days from purchase date.
Doormats and Runner Rugs are dispatched within 1-2 business days via Australia Post. Please allow between 5-7 business days for your order to arrive.
Delivery times vary depending on your location.
*This excludes very rural and remote areas. If you are in a rural and/or remote area, extra charges for shipping may apply. One of our staff members will be in contact with you regarding the extra rural and/or remote shipping fees if applicable. Please feel free to contact us at hello@rugsforgood.com.au if you think they may apply to your address.
**Western Australia
Occasionally we are charged extra surcharges for certain postcodes in WA by our freight companies. This would exclude your order from our free shipping policy and means we would be in contact shortly after you make your order. Unfortunately, we can no longer absorb these fees and we will need to contact you post-purchase to pass on some of the shipping charges, request you provide an alternative address we can try instead or offer you the option to cancel your order for a full refund.
If there is no one home to sign for your rug delivery, a delivery card will be left for you to arrange Redelivery (without any additional charges), unless you have requested an 'Authority to Leave' (ATL). This means that the rug/s will be left at your home or business in a safe place if you are not home to sign for the delivery. Please note: if you provide an ATL, Rugs For Good will not be liable for any lost or stolen goods.
We also cannot ship to P.O. boxes, Parcel Collect or outside of Australia.

Smaller areas
We recommend sizes from 160x230cm or 155x255cm.
The preference is to be able to place your feet on the rug when you are seated to provide you with maximum comfort. The rug should provide a border around the main furniture piece in your room.

Medium Areas
We recommend sizes from 190x280cm, 200x290cm or 200x300cm.
The rug should frame your space, so the preference is to have a rug large enough so that it extends beyond the length of your lounge by at least 10-20cm on each side. In a bedroom, it should extend at least 50cm out from the sides of the bed to provide a luxurious resting place for your feet when you get in and out of bed.

Larger Areas
We recommend sizes from 280x380cm or 300x400cm
In a spacious room, aim to buy a large enough rug to fit all pieces of room furniture on it. You don't want the furniture to feel cramped, so make sure there is sufficient space between the furniture items..
Vacuum Regularly
Regular light vacuuming is recommended with your vacuum on the lowest setting (without bristles or combs) A good quality vacuum cleaner is recommended to remove dust and dirt from a shag pile or high pile rug. We suggest avoiding powerful vacuums or power heads as stiff bristles and strong suction can damage the pile. For everyday cleaning, a simple shake outside will remove excess dust, dirt and fluff.
Clean Spills & Spot Immediately
The prompt removal of stains/soil marks is necessary to maintain your rug's appearance. If stains are not dealt with immediately they may become permanent and even a professional cleaner may be unable to help. Spills should be cleaned immediately. Never rub a spill, instead blot any liquids with a dry absorbent white cloth or white paper towel. Some stains may be cleaned with a mild detergent and lukewarm water. If the stain cannot be removed, like a paint, nail polish, shoe polish, seek specialist advice. Do not machine wash rugs.
For further protection of your new rug/s we recommend MicroSeal Protection. You can learn more about MircoSeal and purchase it here: https://rugsforgood.com.au/products/microseal-rug-protection
Sunlight & Fading:
Placing rugs in direct and continuous sunlight will cause them to fade. It is best to avoid placing a rug in direct sunlight if possible, and to regularly rotate your rug if sunlight is falling on one area of the rug. Fading will happen slowly over time, and this bleaching effect will permanently damage your rug. It occurs more obviously with darker coloured rugs and natural fibres.
Rotating your Rug
Try to rotate your rug every 6-12 months to ensure even wear.
Furniture Markings
Be aware that some heavy furniture can mark and flatten the pile in rugs, causing irreversible damage. Some heavy or sharp edged furniture pieces, or constant moving of furniture, can pull the rug out of shape so it appears less square.
Get Your Rug Cleaned Professionally Every Year
Try to have your rugs professionally cleaned once every 6-12 months, using a professional carpet/rug cleaner. Professional cleaning should be carried out only by a reputable company, and they should avoid using any shampoos or cleaners with a spirit base.
Manufacturing Variations / Characteristics Of Our Wool Rugs
Our rugs are individually handmade and hand woven and as such they are subject to the following manufacturing variations, which are not considered faults or defects:
Size
Being a handmade article, the size can vary by approximately 3% from the size ordered.
Creasing
Buckling/creasing or not lying flat can be common with new rugs. The best way to speed up the rug relaxing flat is to reverse-roll / back-roll the rug and apply pressure at the same time on the area where the rug is creased / folded. Leave it back-rolled for a few hours or overnight to give the rug some time for its tension to relax. Then, lay it out again and see how well it worked. If needed, redo your reverse roll and repeat. If the above does not work, also try lying the rug out in the sun for a couple of hours to warm up and loosen the back of the rug to help it lie flat.
Colour
Our products are made primarily from natural and hand dyed fibres. Every effort is made to ensure there is minimal colour variation however some variation can be expected between dye lots.
Fading
Placing rugs in direct and continuous sunlight will cause them to fade. Dark coloured products will fade more obviously in natural light or sunlight. Some colour may transfer on light coloured surfaces. Rotate your rug to minimize damage caused by natural light.
Design & Construction
Minor variations may be evident in the design and construction, including line or weave thickness, which is due to the fact that the product is a handmade item.
Shading
Shading may occur due to changes in pile and weave direction. Areas of the rug may appear to have changed colour where the pile is facing a different direction. This is a natural effect in the rug and cannot be prevented.
Shedding
Often new rugs begin to produce fluff as a result of loose fibres that remain in the rug after the manufacturing process. This is not a fault of the rug, but a standard characteristic of woollen rugs. With regular vacuuming this will reduce over time. If this is something you would rather avoid, a polypropylene or polyester rug would be more suitable as these are low-shed.
Pilling
Pilling can occur due to traffic, moving of furniture, vacuuming or other mechanical agitation. This can be carefully trimmed with scissors.
Sprouting
If your rug is hand made, woven, braided, woven in anyway, there will be imperfections and inconsistencies. Tufts/sprouts are perfectly normal, especially where the end of the yarn pops up from being tucked under the weave. You can push these tufts back in using a blunt instrument.
Size Guide




Smaller areas
We recommend sizes from 160x230cm or 155x255cm.
The preference is to be able to place your feet on the rug when you are seated to provide you with maximum comfort. The rug should provide a border around the main furniture piece in your room.

Medium Areas
We recommend sizes from 190x280cm, 200x290cm or 200x300cm.
The rug should frame your space, so the preference is to have a rug large enough so that it extends beyond the length of your lounge by at least 10-20cm on each side. In a bedroom, it should extend at least 50cm out from the sides of the bed to provide a luxurious resting place for your feet when you get in and out of bed.

Larger Areas
We recommend sizes from 280x380cm or 300x400cm
In a spacious room, aim to buy a large enough rug to fit all pieces of room furniture on it. You don't want the furniture to feel cramped, so make sure there is sufficient space between the furniture items..
Customer love

Rugs to feel good about
Hi, I'm Jess —Founder of Rugs for Good. Since 2019 we've made luxurious award-winning, ethical rugs at a reasonable price —without resorting to unethical work conditions or harmful synthetic fibres and toxic dyes.

An estimated 160 million children engage in child labour worldwide and the rug industry is full of exploitation and hidden secrets.
You can be a force for good when you next refresh your space.

Child-labour free guaranteed
We're proud to partner with a single small factory in India, providing ongoing, sustainable work and a living wage to local weavers (3x industry standard!). Our rugs are the highest ethical standard in the rug industry, as certified by both GoodWeave International + Care & Fair.

Timeless & built to last
You need a rug that is durable, easy to live with and made with integrity. Choose a handcrafted rug that stands the test of time thanks to premium natural fibres, traditional weaving techniques and whole lot of heart.

Ethics matter
When you buy from us you help break the cycle of generational poverty through fair wages for weavers & access to education through the Shanti Bhavan Children's Project.

Beautiful & practical
A rug is the foundation of your space and the backdrop to life’s most memorable moments. Breathe new life into any room, freshen up your space and choose a piece that feels just right for how you live your life.

Try at Home Samples
Our convenient sample loan service allows you to experience the softness, quality and craftsmanship of our rug collection from the comfort of your home.
Good for your home. Good for the world.