Scandinavian style rugs are characterized by their simplicity, minimalism, and clean lines. They often feature neutral colour palettes, natural materials, and geometric or abstract patterns.

The Scandi design concept, Hygge, is a Danish term that roughly translates to coziness and contentment, is an essential aspect of Scandinavian design. Scandinavian style rugs often incorporate elements of hygge through their soft textures, warm colours, and inviting designs, creating a cozy and welcoming atmosphere.